Little Girls Dress Up Costumes: Why Is Princess Dress Up So Popular?

Little Girls Princess CostumesOne of the most popular types of little girls dress up costumes are Princess Costumes.  If you have a little girl, you’ll know what I mean.  It can be a Disney character costume (think “Cinderella” or “Elsa” or “Belle”), or just a beautiful kid-sized gown with glitter and taffeta… girls LOVE to don these beautiful dress up clothes. And then accessorize like there’s no tomorrow. Why is this?

Glitter and Glamour and Being “Pretty”

I think one of the main reasons is that little girls dress up costumes like princess gowns or re-worked bridesmaid dresses (or your mom’s old wedding gown, in my own case… cool, right?) make them feel “pretty”. Beautiful.  Like their mamas or aunties when they are all dolled up for a special evening out.

Little Girls Dress Up ClothesHave you ever looked specifically at your little girl’s eyes when she’s in a princess costume? One that she has selected and put together herself? Picked out shoes, wraps, a tiara, belt, etc…? There is a GLOW in those eyes like no-body’s business.  She feels so lady-like and important and so show-stoppingly pretty that it’s literally LEAKING out of her eyes.  You can’t HELP but smile and compliment her! 🙂

Even we older ladies (assuming here that I’m writing to fellow mamas here… sorry gents if I’ve incorrectly assumed here), love to look pretty, don’t we? It’s built into us. Glitter and glamour certainly have their time – we all long for that princess moment occasionally.


Princesses See the World as a Wondrously Exciting Place

There’s something that those Disney movies have done right (ok, they wouldn’t be having the success they have if it were just ONE something). But I mean, the Disney Princesses world is one POPULAR world with little girls.

Think of the stories of a just a few of them, and you’ll get another glimpse of why Disney princess-themed dress up clothes are some of the most popular little girls dress up costumes. These princesses are exciting people!

  • Little Girl Playing Dress UpJasmine:  Suddenly there’s “a whole new world” for her to explore… and it’s one filled with new love and friendship and magic!
  • Ariel: She dreams of the world of humans above the sea, collects treasures from it, and is so excited to be part of it that she is willing to do whatever it takes to achieve her goals.
  • Pocahontas: This princess knows that her world is beautiful and has a wonderful time showing Captain Smith the special life she knows.
  • Rapuzel: She dreams and sings about and sneaks out to see the world outside… approaching it with fun and zest and optimism.
Melissa & Doug Princess Dress Up Chunky Puzzle Review -
Does your girl love princess dress up? Dress up princess chunky puzzles like this might be a fun activity!

Little girls love dress up. And playing princess is one of the most popular themes for good reason.

Does your little girl love it too? Who is HER favorite princess? Or has she become her OWN main character in her OWN princess story? Let us know!  And add some princess-themed little girls dress up clothes to your dress up box – if you don’t have hoards of them already. 😉

Want to see some cute Princess Dresses? Check out our collection of Generic Princess Dress Up Outfits or Disney Princess Gowns.


6 thoughts on “Little Girls Dress Up Costumes: Why Is Princess Dress Up So Popular?

  1. Jen September 2, 2016 at 5:10 pm

    I have 3 little girls and can agree that their favorite thing to dress up as is a princess. You hit the nail on the head with accessories – they love to add multiple necklaces, clip on earrings, tiara’s, rings and bracelets. Keeps them going for hours!

    • Marlaine September 2, 2016 at 8:31 pm

      Sigh… being a little girl again would be fun, wouldn’t it? The glitz, the glamour, the glitter! Somehow an adult dressing up like a princess doesn’t get the same reaction though! 😉

  2. kidzmom41 March 21, 2017 at 12:59 am

    I really enjoyed reading this remembering when my girls were little and loved to play dress up, they are 21 and 18 now. I had never realized the lifes views that each of the Disney princesses put out there for the little girls. You were also right that even as we grow we still love to feel like that every once in a while. My girls could not wait for prom to look like a princess, and they did. Thank you for allowing me to remember them when they were little. Sometimes I forget that they used to be cute. 🙂

    • Marlaine March 21, 2017 at 6:38 pm

      Hi Kidzmom41,

      That’s a really interesting thought, that Prom is another time when girls get to dress up as Princesses! I suppose your daughters’ weddings will be another one! 🙂 And yes, we women do love to look (and feel) like princesses on occasion, no matter our ages.

      You also remind me to take the time to fully admire and enjoy my own little princess during these HER dress up days. They’ll go by fast enough, no doubt.

      Have a lovely day!


  3. Andy Wise, son of Richard January 29, 2024 at 8:45 pm

    Okay. So I’m not a father of a little girl, nor do I have a little sister, but my most favourite Disney princess (in the last few years) is Princess Leia. Since before Disney got, at least some, of the rights to Star Wars. My favourite princesses are those with black to dark hair. It makes their faces glow. That is why I like Snow White.

    • Marlaine February 6, 2024 at 2:24 pm

      I think this is my favorite comment ever… I had to think for a bit and yes, you’re right! Princess Leia is now a Disney Princess! So funny! Love it. 🙂 Thanks for commenting!

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